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L’Oréal 360 VR Visualization 

360 VR Digital technology and photography, virtual and augmented reality, L’Oreal are in the frontline of creating the 360 ARVR in-store experiences for the thing of the future. L’Oreal has put itself as always, in the front line of this trend with 360 virtual tours for the cosmetic industry.

360 Virtual Tour Digital Technology and Photography: The Future of In-Store Experience


L’Oreal, the cosmetic giant, is always at the forefront of the latest technology trends and their latest move towards 360 virtual tours digital technology and photography is no exception. With the aim of creating an immersive in-store experience, L’Oreal is leading the charge in the cosmetic industry by introducing 360 virtual tours.


Virtual and Augmented Reality are two of the most exciting advancements in technology, and L’Oreal is taking full advantage of its potential. 360 VR technology allows customers to explore products in a virtual environment, giving them a complete, 360-degree view of the product. This not only makes the shopping experience more interactive but also provides customers with an in-depth understanding of the product, which can lead to a higher level of engagement and ultimately, an increase in sales.

360 VR Digital Technology Improves Staff Training

One of the key benefits of 360 VR technology is that it allows employees to experience products in a virtual environment, providing them with a complete understanding of the product. For example, with VR, employees can virtually explore a new product line, allowing them to see how each product works, its features, and its benefits. This makes the training process more interactive and engaging, helping employees retain the information they learn.


How can a 360 photo of cosmetic products help an employee training


  1. Visual Representation: A 360 photo provides a visual representation of the product, allowing employees to see the product in detail. This can be especially useful for learning about new products or for showcasing the unique features of a product.
  2. Product Comparison: A 360 photo can also be used to compare products, allowing employees to see the differences between different product lines. This can help employees understand the products better and provide them with the knowledge to make informed recommendations to customers.
  3. Time and Cost Savings: Traditional training methods can be time-consuming and costly, but with VR, employees can learn about new products from the comfort of their own homes or in-store. This saves time and reduces the cost of training as there’s no need for travel or accommodation expenses.

A 360° virtual tour of a L’Oréal plant: with behind the scenes of the production of our L’Oréal products

Ever wondered how products are made?

Take  360º virtual tour of their technology and sustainable Vichy plant in Creuzier-le-Vieux, France. This amazing plant is an expert in using thermal spring water for the body care, facial care, and hygiene categories. From the quality control of the well-known Vichy thermal water to the conditioning of Anthélios by La Roche-Posay, we create the beauty that moves the world.

Take look here