3 Essential Benefits of 360 Restaurant Photography
Competition is growing with each passing day, and every restaurant owner is already aware of the ongoing crisis during the global pandemic. However, increasing competition has made it challenging for the owners to serve unique and unmatched services to their customers. With time the restaurants are coming back on track and are now creating tough competition to outrank others.
360 Virtual Photo Tour of your restaurant is something that will help you stand out of the crowd and stay top of search results. Not many would believe, but 360 Restaurant Photography has become a high-demand asset to grow restaurant businesses.
Still not satisfied? Below are the 3 prime yet essential benefits of opting for 360-degree restaurant photography.
Showcase Your Business 24×7 throughout the Year:
More often, your restaurant is open for visits from 8 AM to 12 PM (max). This is a limitation that restricts customers from reaching you anytime they want. A virtual tour is an answer to this problem. With 360-degree restaurant photography, you can display your restaurant 24×7 throughout the year.
Many customers want to visualize your restaurant before visiting. It was earlier possible through images and YouTube videos. But 3D virtual tour provides a realistic walkthrough of your restaurant that is more effective than shooting a YouTube video.
Differentiate Your Presence From the Competition:
According to one research, customers are more likely to reserve a restaurant that offers 360 virtual tours. Moreover, such restaurants have 30% more CTR (Click Through Rate) compared to other restaurants in competition.
This clearly narrates the effectiveness of a 3D virtual tour. With virtual tours, you offer a premium user journey without visiting your restaurant. This distinct feature easily differentiates your restaurant from the competition.
Undoubtedly, every restaurant has its USP that drives new customers, but offering a virtual 3D tour is a mind-blowing tactic that adds more to your USP and brings more customers to your doorstep.
Grow Your Customer Base:
Serving your customers with a 3D virtual tour means you are allowing your customers to take a virtual tour of your restaurant. A 3D virtual tour isn’t just 360 photography! It can be used for numerous other practices that can help you in business growth.
In digital marketing, a virtual tour helps in promoting your restaurant through video marketing. Video is the new content in demand, and a virtual restaurant tour is the best option to start with. With the right marketing tactics, you can outrank the competition and boost your organic rankings in search results.
All in all, growing your restaurant business is the ultimate goal, and a 360 photography tour is a game-changer in this aspect.
With that said, you are now satisfied with the increasing demand for a virtual restaurant tour. If you are a restaurant owner and are looking forward to jumpstarting our restaurant business with significant profit, a 3D virtual tour would definitely help you.
360 Restaurant Photography is a game-changer a one-time investment in a virtual tour will benefit you in terms of organic search visibility, lead generation, beating the local competition, etc. In short, you will get far more profit than you can expect from traditional marketing practices.
Social Media Photos
We always include social media photos. The photos can be food photos, ‘Day in the Life’ of reportage restaurant photos, or detailed photos of your restaurant. You are free to use these photos how and wherever you want. See below what we did with one of our International clients in Stockholm, The Old Brewer Gastro Pub. The social media photos below show details, the pub’s business card with details, staff at work, the week’s wine selection, even the chef preparing fish and chips. All these were done just half an hour before opening.
360 Tours Are an Incredible Sales Tool for Restaurants and Venues
The restaurant is one of the booming businesses across the globe. With the increase in demand, the competition increases simultaneously. This makes it tough for the restaurant and venue owners to build a huge database and make significant profits. Apart from serving premium services, you have another jaw-dropping opportunity to bind new customers and boost your conversion rate.
Well, most of you have heard of 360 Restaurant Tours. If not, it’s the right time to enhance your knowledge and leverage a 360 virtual restaurant tour for business exposure.
360-degree restaurant photography is becoming a new trend in building a distinct image. With the help of a 360 virtual tour, many restaurants and venues have experienced huge customer footfall. Most customers prefer visiting your restaurant/venue virtually before deciding to reserve your restaurant or not.
The use of a virtual tour is highly effective in converting the customers and building a new user base. Following the traditional format, one representative can only entertain one party at a time. However, with 3D photography, multiple customers can virtually visit your restaurant and book for the upcoming event.
Many venues allow the virtual tour of the entire space with real-life occasions/marriage ceremonies. This builds confidence in the customer and enhances the chances of booking.
From the entrance to every single room of your restaurant, a customer can check everything. Google and Facebook are the two tech giants that can help you boost your organic visibility with the help of 360-degree photography.
Today, social media has a high potential to drive new customers, and adding your 3D virtual tour is a plus to your efforts. It will help customers to check your restaurant/venues alongside reading feedback from previous customers.
During the ongoing pandemic situation, every customer prefers a virtual tour over physical visits. Except a virtual tour, they have images as the only option for decision making. However, adding a 360-degree restaurant/venue tour will add value to your online presence and give a strong reason for the customer to choose you over other available options.
With a virtual tour, the customer doesn’t want to visit your restaurant or venue anymore. Instead, they can take a decision directly after a virtual walkthrough. If you are the only one offering this feature locally, you have a high probability of getting a potential lead.
Apart from traditional marketing, digital marketing also allows you to use the virtual tour for branding and online promotion. In digital marketing, video marketing is the new trend, and your 360-tour is the perfect asset to start video marketing for your restaurant. It will also help you give a better user experience through GMB listing (Google My Business). In short, you will experience top rankings in organic searches, which will further increase the footfall at your place.
So, for restaurants and venues, adding a 3D virtual tour to your website is a smart way to outrank your competition and boost customer count at your doorstep. From whatever aspect you check, a 3D tour of your restaurant and venue will benefit you a lot.
Social Media Food Photos
We treat our food photos like a work of art. We simply ask if you want food photos to prepare some dishes before we arrive, exactly how your want to present the plate. We have a few tricks up our sleeves to make the dish look even better. Below here are social media food photos we did for a sushi restuarant.
Why Your Restaurant Really Needs A Virtual Tour
Have many of you have visited a restaurant without checking their views and images?
Well, most of you would agree that restaurants are one such place where you rarely review customer feedback and check images online. But post-COVID, the scenario has changed a lot.
Today, people prefer reading about the level of hygiene followed at the restaurant. Moreover, visitors have become more educated, and hence they search for customer reviews, restaurant images, etc., before visiting without their family or friends.
Adding images is easy via GMB (Google My Business) listing and various other local listing websites. What special can you do to bring a difference? Well, you want a restaurant virtual tour.
Many restaurant owners won’t agree they need a virtual tour of their business. Interestingly, a virtual tour can bring a significant difference in their organic visibility. Below listed are why you should think about having a virtual tour of your restaurant and promoting it via different listing channels.
Give Boost to Google Search Results: Smart restaurant owners already know the potential of Google search results. With a 3D virtual tour, you leverage video marketing and hence stand out of the competition. Users searching with “near me” will always consider your restaurant at a priority, thanks to the virtual tour you offer.
Adding virtual tours for organic search users is simple but higher effective to grow your business.
Offer Realistic Video of Your Restaurant: As mentioned earlier, visitors nowadays consider checking your restaurant before the physical visit. Having a virtual tour of your restaurant is a plus where no one in the competition providing such a unique tour. A virtual tour helps you deliver a better user experience and compel them to visit your restaurant at least once.
Not Expensive: Many of you think creating a 3D virtual tour is expensive as it is something new in the market. Interestingly, it isn’t much expensive. If you calculate the profit you can make from a 3D virtual tour, its price will become a zero-cost investment with high-end results.
Grow Your Leads: As you witness high footfall at your virtual tour, you can simultaneously provide a virtual booking system that can grow your leads and booking count with time. Serving a virtual tour alongside online booking is a smart way to engage the customers with your unmatched tour and invite them to experience the same in reality. You can even add any CTA to allow the customers to connect with you conveniently.
So, if you are a restaurant owner, it’s the right time to get a 3D virtual tour of your restaurant and populate it with the users. Following the trend will definitely help you stand out of the completion and serve something unique to the potential customers.
Above all, with a one-time investment in the virtual tour, you are offering a realistic experience to everyone who wishes to visit your restaurant.