What matters the most for every business?
Well, that’s online visibility and a high conversion rate that can help them convert their visitors into customers. Unfortunately, not every business is capable of achieving its goal. If you are one of those unsuccessful businesses, let us introduce a new and innovative asset, i.e., 360 Photography, that has enormous potential to drive significant traffic to your website and generate high conversion.
Statistics show why brands and businesses need to invest in solutions built to increase impressions, clicks, and conversions while maintaining impeccable accuracy. Failing to do so essentially renders your business unreachable to countless ready customers.
Conversion with 360 Photography is possible if you execute it well and integrate 360-degree photography into your website and other digital platforms.
How 360-Photography help you in online growth?
Decrease Bounce Rate: The bounce rate is when visitors bounce back to the search results without taking any action on your website. Low engagement components are the prime reasons behind higher bounce rates. 360-photography is a revolutionary tool that helps bind users to your site and lowers the bounce rate.
Increase Business Trust: With 360 virtual tours, the customers get the opportunity to visualize your resort, event venue, or other services without making a physical presence. It has become a game-changer in the marketing world. It helps increase online reputation, which is vital in increasing the sales count and boosting your conversion rate.
Increase in Returning Customers: Returning customers is a positive sign showing your good efforts in entertaining the customers. A customer always returns if they have a good buying experience. With 360-virtual tours, customers get a realistic yet virtual view of the location that creates a realistic expectation. Moreover, the brands/businesses serve them the same, which builds long-term relationships and boosts the returning customers count.
High Engagement Rate in Social Channels: Most 360-photography tools can be shared on social channels like Facebook, LinkedIn, and Twitter, expanding your scope, and customers visualize your product/service without visiting your website. Increased engagement means a higher number of shares, likes, and comments. This gives a positive sign in Facebook page growth.
Better Tracking: It’s now possible to track how your visitors interact with 360-degree photography and engage with your online business. Tracking your customer’s journey and ensuring a goal conversion is highly effective. The latest virtual tour tools can be integrated with google analytics and give you a clear journey of every user.
Advancement in 360-Photography
With the change in technology, new opportunities are introduced that make the 360-tour more feasible and engaging. Nowadays, the virtual tour also includes audio tracks, a navigation menu, and more. This gives a more realistic experience to the customers and boosts the time-on-page.
Being online visible has become necessary for businesses to grow and expand their user base. However, using the latest and most competitive tools is what takes them to the top and outrank the competition easily. 360-virtual tour is one of those fantastic tools that can help any business with a physical store and looking forward to moving out of its local audience base.
That said you have a clear picture how the business can leverage with 360-virtual tour and serve their customers in a better way.